I have to admit, that I am not much of a social networking kind of guy. Yes, I have teenagers who spend an inordinate amount of time on Facebook and searching YouTube for the latest videos and God knows what else. They text and twitter their friends continuously and I am convinced that they have forgotten about all other means of communication. So I certainly see that social networking has become ingrained in the fabric of our society, at least around my house.
As I travel about the country talking with various CIO’s I’ve come to realize this is a hot topic in the business world as well. When I ask CIO’s what they are considering for the future, it seems as though social networking is always on their list. They don’t know how, when or even why necessarily, but they know that it is something they need to be thinking about.
In order to keep pace with the times I have made an effort to occasionally read some of the many articles on the subject of social networking, particularly as it applies to the business world. I found one such interesting article in the March 23rd edition of Information Week. The author, Andrew Conry-Murray, had an interesting article titled – Can Social Networking Pay Off. What caught my attention were his five best practices of social networking in business.
In summary, Mr. Conry-Murray suggested the following –
1. Test the Waters – typically, in the absence of any company-provided tools, employees will take it upon themselves to integrate social networking into their lives. Companies may find it useful to set up a low-cost pilot with open source tools. That way they can guide, direct and monitor some of the social networking activities.
2. Set Modest Expectations – don’t over state the benefits of social networking. Set reasonable goals for adoption, and engage a few teams eager to use theses kinds of tools. Be sure to consider ways to measure the business value since sooner or later corporate management will want to know the payback of future investments in these tools
3. Don’t Let Fear Strangle Growth – Many organizations are concerned with giving the employees a voice and fear what they may say. That may tempt companies to police employee-generated content. Resist that temptation and let the employees grow comfortable with speaking up and sharing ideas.
4. Resist Exclusively – Teams may want to build gated communities but that approach defeats the purpose of social networking. Push back on such requests and in time people will come to see the value of exposing discussions to the broader community.
5. Don’t Forget About the Search – A good search capability is critical to making social applications useful. Be sure the search engine allows for user-generated feeback such as tags and content-rating systems.